Find Your Route to Greater Profitability
Three days, three different focus areas. All at the Fairmont Austin.
Choose the Destination that aligns with your needs, or join us for the full trip.
DESTINATION 1:
Wednesday | Dec. 11 PEOPLE
For Marketing & HR Leads
The first marketing & HR event made for car wash pros. More
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DESTINATION 2:
Thursday | Dec. 12 PRODUCTS
For Owners & Operators
Fresh innovations to enhance your operation. More
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DESTINATION 3:
Friday | Dec. 13 PROJECTIONS
For Car Wash Executives
An inside look at where your industry is headed. More
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Where Innovators and Executives Connect
If you have a new (or about-to-be-launched) product that provides a fresh approach to common challenges in the car wash world, you belong at ROADMAP. Developed by the International Carwash Association specifically for industry leaders, this new event provides unequaled access to C-suite professionals and unique ways to highlight the value of your solutions.
A New, Focused Event for Car Wash Leaders.
Staying on top of trends takes time — time that wash owners, CEOs, operators and HR and marketing executives don’t have. ROADMAP by ICA provides unique opportunities for discovery and future planning, with each of the event’s three days dedicated to a different, specific facet of your business.
Whether you choose to attend one day or the entire event series, you’ll get the practical knowledge necessary to ensure you’re driving your operation forward — not just along for the ride.
NOT SURE WHICH DESTINATION IS FOR YOU?
HEAR IT FROM THE EXPERTS
Chart your course to ROADMAP with International Carwash Association Senior Vice President/Growth Kendra Johnson as she chats with ICA’s Chief Learning Officer Claire Moore and Chief Experience Officer Kim Vinciguerra, to dive into the car wash industry’s newest event happening this December in Austin, Texas.
Moore outlines the growth and sophistication of the industry as the driving factors in the buildout of ROADMAP and this new event is completely different than what is currently available to car wash professionals. The evolution of operations and specialization of marketing and HR leaders drives the content and solutions at DESTINATION: PEOPLE.
Vinciguerra outlines the difference between ROADMAP and The Car Wash Show, why the timing is critical for kickstarting 2025 before April and highlights what attendees will see at DESTINATION: PRODUCTS. Brand new trends will be on display, such as AI in license plate recognition or motor control centers, and product launches from chemistry to sales training are just a few hot topics to be showcased in Austin.