Roadmap by ICA

Find Your Route to Greater Profitability

Two days, multiple focus areas.

Choose the day that aligns with your car wash operation or manufacturing needs, or join us for the full experience.

Monday, November 3

PEOPLE

For Frontline Leaders
Strategic Sessions for HR, Marketing, Operations, and Sales Leaders. More

Day One features hands-on workshops across four distinct tracks: HR, marketing, operations, and sales. You’ll dive deep into your specific area alongside like-minded peers, exploring smarter ways to hire and retain employees, promote your brand, maximize upsell opportunities, and more. No theories — just real-world strategies and tools you can put to work right away.

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DESTINATION 2:

PRODUCTS

For Owners & Operators
Fresh innovations to enhance your operation. More

See the latest (and yet-to-be-released) products and technologies, in a different way. Our Products day is part new-solution showcase, part launch pad, and filled with immersive experiences that help you envision new possibilities for your operation. You'll find solutions for your wash, your customer experience and your operations that you've never seen before and opportunities to vote for your favorite innovations — plus exclusive offers that put them within reach.

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Tuesday, November 4

PROJECTIONS

For Car Wash Executives
Executive Forum for What's Next in the Car Wash Industry. More

Day Two is all about what’s moving the industry now and where it’s headed, from labor and cost challenges to consolidation, tech adoption, and brand expansion. Leave with the clarity to lead boldly, the tools to implement smarter strategies, and the connections to power your next big move.

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Navigate What’s Next

The car wash industry is changing fast, and long-term success means staying ahead of the curve — not just keeping pace. It takes clear direction, smart strategy, and the right network. That’s where ROADMAP comes in.

Built for senior leaders from wash operations and the supplier community, this two-day executive event helps you turn vision into action — and action into outcomes.

Check out session details.

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WHO YOU'LL SEE AT ROADMAP 2025

It's all happening at the Sheraton Dallas

Stay in the heart of the action (giving you even more time to network with fellow car wash leaders).

We secured exclusive rates for ROADMAP attendees, available until Friday, October 24th. Space is limited so book your room today—and plan to join us on November 2 for the opening reception.

Sheraton Dallas

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LISTEN TO THE EPISODE

HEAR IT FROM THE EXPERTS

Chart your course to ROADMAP with International Carwash Association Senior Vice President/Growth Kendra Johnson as she chats with ICA’s Chief Learning Officer Claire Moore and Chief Experience Officer Kim Vinciguerra, to dive into the car wash industry’s newest event happening this December in Austin, Texas.

Moore outlines the growth and sophistication of the industry as the driving factors in the buildout of ROADMAP and this new event is completely different than what is currently available to car wash professionals. The evolution of operations and specialization of marketing and HR leaders drives the content and solutions at DESTINATION: PEOPLE.

Vinciguerra outlines the difference between ROADMAP and The Car Wash Show, why the timing is critical for kickstarting 2025 before April and highlights what attendees will see at DESTINATION: PRODUCTS. Brand new trends will be on display, such as AI in license plate recognition or motor control centers, and product launches from chemistry to sales training are just a few hot topics to be showcased in Austin.