Roadmap by ICA

Find Your Route to Greater Profitability

Two days, multiple focus areas.

Choose the day that aligns with your needs, or join us for the full experience.

Monday, November 3

PEOPLE

For Frontline Leaders
Intel for marketing, HR, sales, and operations leads. More

Gain insights for attracting customers, retaining your crew, and streamlining your operations — and then break those insights down into action plans you can implement right away. Our content-focused People workshop features sessions designed for car wash owner operators, marketing pros and HR experts, as well as an interactive space to engage with companies offering state-of-the-art solutions.

Less

DESTINATION 2:

PRODUCTS

For Owners & Operators
Fresh innovations to enhance your operation. More

See the latest (and yet-to-be-released) products and technologies, in a different way. Our Products day is part new-solution showcase, part launch pad, and filled with immersive experiences that help you envision new possibilities for your operation. You'll find solutions for your wash, your customer experience and your operations that you've never seen before and opportunities to vote for your favorite innovations — plus exclusive offers that put them within reach.

Less

Tuesday, November 4

PROJECTIONS

For Car Wash Executives
An inside look at where your industry is headed. More

Dig into the data behind emerging trends and be part of discussions that drive the industry forward. Our Projections day brings executives from both the supplier and operator sides together to explore proprietary research findings from the International Carwash Association and use cases from leading wash owners. Contribute to conversations about the consumer, market, consolidation and customer insights that the research reveals — and leave better prepared to future-proof your business.

Less

Where Innovators and Executives Connect

For car wash leaders who are driven to discover and implement new ideas and technology in your wash operation, ROADMAP delivers industry forecasting, timely use cases, hands-on workshops, and focused networking that empowers transformation and growth for your business. Complete schedule details and registration information will be available soon.

roadmap_home_photo_1

ROADMAP 2024 PARTICIPANTS

A New, Focused Event for Car Wash Leaders.

Staying on top of trends takes time — time that wash owners, CEOs, operators and HR and marketing executives don’t have. ROADMAP by ICA provides unique opportunities for discovery and future planning, with each of the event’s three days dedicated to a different, specific facet of your business.

Whether you choose to attend one day or the entire event series, you’ll get the practical knowledge necessary to ensure you’re driving your operation forward — not just along for the ride.

View the Schedule

THE CAR WASH SHOW_NASHVILLE 2024_LEARNING & DEVELOPMENT_WEB READY_163

Copy of ROADMAP Podcast Social Graphic

LISTEN TO THE EPISODE

HEAR IT FROM THE EXPERTS

Chart your course to ROADMAP with International Carwash Association Senior Vice President/Growth Kendra Johnson as she chats with ICA’s Chief Learning Officer Claire Moore and Chief Experience Officer Kim Vinciguerra, to dive into the car wash industry’s newest event happening this December in Austin, Texas.

Moore outlines the growth and sophistication of the industry as the driving factors in the buildout of ROADMAP and this new event is completely different than what is currently available to car wash professionals. The evolution of operations and specialization of marketing and HR leaders drives the content and solutions at DESTINATION: PEOPLE.

Vinciguerra outlines the difference between ROADMAP and The Car Wash Show, why the timing is critical for kickstarting 2025 before April and highlights what attendees will see at DESTINATION: PRODUCTS. Brand new trends will be on display, such as AI in license plate recognition or motor control centers, and product launches from chemistry to sales training are just a few hot topics to be showcased in Austin.