Roadmap by ICA

Find Your Route to Greater Profitability

Three days, three different focus areas. All at the Fairmont Austin.

Choose the Destination that aligns with your needs, or join us for the full trip.

DESTINATION 1:

Wednesday | Dec. 11 PEOPLE

For Marketing & HR Leads
The first marketing & HR event made for car wash pros. More

Gain insights for attracting customers and retaining your crew — and then break those insights down into action plans you can implement right away. Our content-focused People workshop features four concurrent sessions designed for car wash owner operators, marketing pros and HR experts, as well as an interactive space to engage with companies offering state-of-the-art marketing and HR solutions.

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Day 1

DESTINATION 2:

Thursday | Dec. 12 PRODUCTS

For Owners & Operators
Fresh innovations to enhance your operation. More

See the latest (and yet-to-be-released) products and technologies, in a different way. Our Products day is part new-solution showcase, part launch pad, and filled with immersive experiences that help you envision new possibilities for your operation. You'll find solutions for your wash, your customer experience and your operations that you've never seen before and opportunities to vote for your favorite innovations — plus exclusive offers that put them within reach.

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Day 2

DESTINATION 3:

Friday | Dec. 13 PROJECTIONS

For Car Wash Executives
An inside look at where your industry is headed. More

Dig into the data behind emerging trends and be part of discussions that drive the industry forward. Our Projections day brings executives from both the vendor and operator sides together to explore proprietary research findings from International Carwash Association (ICA), the nonprofit organization behind the industry's leading resources. Contribute to conversations about the consumer, market, consolidation and customer insights that the research reveals — and leave better prepared to future-proof your business.

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Day 3

Where Innovators and Executives Connect

If you have a new (or about-to-be-launched) product that provides a fresh approach to common challenges in the car wash world, you belong at ROADMAP. Developed by the International Carwash Association specifically for industry leaders, this new event provides unequaled access to C-suite professionals and unique ways to highlight the value of your solutions.

WHO WILL BE IN THE ROOM WITH YOU

A New, Focused Event for Car Wash Leaders.

Staying on top of trends takes time — time that wash owners, CEOs, operators and HR and marketing executives don’t have. ROADMAP by ICA provides unique opportunities for discovery and future planning, with each of the event’s three days dedicated to a different, specific facet of your business.

Whether you choose to attend one day or the entire event series, you’ll get the practical knowledge necessary to ensure you’re driving your operation forward — not just along for the ride.

THE CAR WASH SHOW_NASHVILLE 2024_LEARNING & DEVELOPMENT_WEB READY_163

Copy of ROADMAP Podcast Social Graphic

HEAR IT FROM THE EXPERTS

Chart your course to ROADMAP with International Carwash Association Senior Vice President/Growth Kendra Johnson as she chats with ICA’s Chief Learning Officer Claire Moore and Chief Experience Officer Kim Vinciguerra, to dive into the car wash industry’s newest event happening this December in Austin, Texas.

Moore outlines the growth and sophistication of the industry as the driving factors in the buildout of ROADMAP and this new event is completely different than what is currently available to car wash professionals. The evolution of operations and specialization of marketing and HR leaders drives the content and solutions at DESTINATION: PEOPLE.

Vinciguerra outlines the difference between ROADMAP and The Car Wash Show, why the timing is critical for kickstarting 2025 before April and highlights what attendees will see at DESTINATION: PRODUCTS. Brand new trends will be on display, such as AI in license plate recognition or motor control centers, and product launches from chemistry to sales training are just a few hot topics to be showcased in Austin.

Roadmap

Find Your Route to Greater Profitability

Wednesday | Dec. 11 PEOPLE

Thursday | Dec. 12 PRODUCTS

Friday | Dec. 13 PROJECTIONS

Where Innovators and Executives Connect

WHO WILL BE IN THE ROOM WITH YOU

See What’s In Store

A New, Focused Event for Car Wash Leaders.

NOT SURE WHICH DESTINATION IS FOR YOU?

HEAR IT FROM THE EXPERTS

DOWNLOAD THE EVENT MOBILE APP

NOT SURE WHERE TO START? CONTACT US AT INFO@CARWASH.ORG.