ELEVATE YOUR CAR WASH MARKETING & HR EXPERTISE.

PEOPLE  is dedicated to exploring the latest trends and strategies in marketing and human resources. Join senior leaders in the car wash industry who are ready to tackle marketing and HR issues related to member retention; marketing outreach; and staff recruitment, retention, and strategy.

Choose the PEOPLE marketing or HR track to learn from inspirational speakers and interactive workshops on challenges facing your business. Throughout the day, engage with other professionals in your vertical and interact with marketing and HR-specific products to consider for your growth in 2025. 

Jay Baer was voted the world’s #1 global guru for marketing, and the #2 global guru for customer experience. And he’s combining both his areas of expertise exclusively at Roadmap.
 
Learn how to acquire more customers using word of mouth and responsiveness. And then, later in the day, Jay will show you how to retain more customers with optimized language, clarity, and empathy while winning the reviews game in 2024 and beyond.
 
In each session, Jay (who has advised more than 700 brands, including 40 of the FORTUNE 500), will give you specific, practical, viable frameworks that you can put into practice immediately in your own business. 
 
In this episode of CAR WASH The Podcast, ICA is joined by marketing expert and ROADMAP headliner, Jay Baer. Jay gives us a sneak peek of his ROADMAP presentation on Destination 1: PEOPLE, where he'll dive into how to take subscription models to the next level.

Presented in partnership with the Society for Human Resources Management (SHRM), the ROADMAP program for human resources has been designed to walk you through key HR issues facing your business so you leave the event with a framework for a talent strategy.

SHRM will explore the critical role of human resources in driving business success by harnessing the power of the talent lifecycle. From recruitment to development, and from engagement to retention, optimizing each stage of the talent lifecycle is key to building a thriving workforce that aligns with strategic business goals.

In this episode of CAR WASH The Podcast, we were joined by Alexander Pullen, HR consultant with Society of Human Resources Management (SHRM) to talk about the importance of building a robust people strategy at your car wash and preview the HR track at Destination: PEOPLE at ROADMAP.

Pullen emphasizes the critical role that continued education plays in the talent lifecycle, where investment in future leadership has become a massive priority in the car wash industry and how at ROADMAP they'll dive into building your own custom talent strategies.