ELEVATE YOUR CAR WASH MARKETING & HR EXPERTISE.
PEOPLE is dedicated to exploring the latest trends and strategies in marketing and human resources. Join senior leaders in the car wash industry who are ready to tackle marketing and HR issues related to member retention; marketing outreach; and staff recruitment, retention, and strategy.
Choose the PEOPLE marketing or HR track to learn from inspirational speakers and interactive workshops on challenges facing your business. Throughout the day, engage with other professionals in your vertical and interact with marketing and HR-specific products to consider for your growth in 2025.
Featuring Marketing & HR leaders across the industry
WHY ATTEND?
GROW
Immerse yourself in the ROADMAP experience with engaging sessions and opportunities for personal and professional growth.
CONNECT
Expand your network by joining the largest gathering of car wash marketing and human resources professionals from across the industry.
Learn
Hear from top marketing and human resources speakers and leave equipped to tackle new or existing challenges with a refreshed perspective.
FUEL
Get inspired by new ideas, emerging trends, innovative solutions, and strategies to solve your organization's biggest challenges.
SPEAKERS
Hear from industry experts focused on marketing and HR best practices for the car wash industry.
Networking allows us to discover innovative people strategies and programs that haven’t been
tried in our industry. It’s an opportunity to gather new ideas that can transform and modernize
our practices.
Mary Porter Mister Car Wash
There are impressive educational resources within the HR sector, SHRM being the most popular. It’s critical for HR partners to truly know the car wash business in order to best support our partners
Robin Dye Whistle Express Car Wash
The growth of professional marketing in the car wash industry is crucial because it helps drive
both customer acquisition and retention, especially as we navigate the competitive landscape.
Kellie Martin Metro Express Car Wash
FEATURED SESSIONS
Marketing
Jay Baer was voted the world’s #1 global guru for marketing, and the #2 global guru for customer experience. And he’s combining both his areas of expertise exclusively at Roadmap.
Learn how to acquire more customers using word of mouth and responsiveness. And then, later in the day, Jay will show you how to retain more customers with optimized language, clarity, and empathy while winning the reviews game in 2024 and beyond.
In each session, Jay (who has advised more than 700 brands, including 40 of the FORTUNE 500), will give you specific, practical, viable frameworks that you can put into practice immediately in your own business.
Like a Taylor Swift Eras concert, this is the full Jay Baer catalog, offered ONLY at Roadmap 2024. Don’t miss it!
HUMAN RESOURCES
Presented in partnership with the Society for Human Resources Management (SHRM), the ROADMAP program for human resources has been designed to walk you through key HR issues facing your business so you leave the event with a framework for a talent strategy.
SHRM will explore the critical role of human resources in driving business success by harnessing the power of the talent lifecycle. From recruitment to development, and from engagement to retention, optimizing each stage of the talent lifecycle is key to building a thriving workforce that aligns with strategic business goals.
Focus on how to attract, develop and engage the workforce by utilizing practical tactics for speeding up the hiring process, developing robust talent strategies, and fostering a culture of internal mobility and engagement.
Explore strategies to elevate your leadership capabilities, empowering you to drive positive change within your organization and receive the tools and knowledge necessary to develop influential leadership skills, make data-driven decisions and advocate effectively for impactful initiatives.