Build Smarter. Grow Faster.
The car wash industry is evolving fast — and the leaders driving it forward gather at ROADMAP. Built for industry executives, this strategic leadership experience offers two days of in-depth conversations, practical insights, and valuable networking.
Day Two is all about what’s moving the industry now and where it’s headed, from labor and cost challenges to consolidation, tech adoption, and brand expansion. Leave with the clarity to lead boldly, the tools to implement smarter strategies, and the connections to power your next big move.

$50B
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$50B
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$50B
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WHY ATTEND?
FORECAST
Gain exclusive insights into the latest market projections and strategic forecasts for 2026 and beyond. Be the first to hear new research on car wash market consolidation and saturation.
CONNECT
Network with top executives and thought leaders from across the car wash industry. Connect with peers and explore collaborative opportunities to drive growth and innovation.
GROW
Hear from industry leaders and outside experts as they share their perspectives on navigating market dynamics, understanding trends, and leveraging data-driven strategies for success.
PREPARE
Industry experts will equip you with the knowledge and tools you need to plan and prepare for the upcoming year and drive success for your organization into 2026 and beyond.
FEATURED SESSIONS
This is where big-picture planning and real-world solutions meet. Be a part of the conversations shaping the industry, from inside and outside the car wash industry.
Views from the Corner Office
Monday, Nov. 4 | 9:00 - 10:10 a.m.
This facilitated discussion led by the ROADMAP Host Committee will draw out current themes and outlooks for 2026. The panel is designed to set the table for the PROJECTIONS program and surface topics that are top-of-mind for car wash industry leaders.
What's the single biggest opportunity you see in car washing today?
What's an underappreciated risk that the industry isn't talking enough about?
What innovation or change is most needed for long-term industry health?
What's your one piece of advice for ROADMAP attendees?
Cracking the Code: How Top Brands Win in the Subscription Economy
Monday, Nov. 4 | 10:10 - 11:20 a.m.
Speaker: Joe Rohrlich, CEO of Recurly
Subscriptions have become the primary revenue engine for modern car washes, and Joe Rohrlich, CEO of Recurly, will share how the world’s best subscription brands are acquiring, retaining, and growing their subscriber base. Attendees will leave with practical ideas for improving subscriber loyalty, optimizing processes, and preparing their subscription programs to scale. If recurring revenue is your future, this is your must-attend session.
How Investors See Car Washing: Insights from Wall Street
Monday, Nov. 4 | 11:20 a.m. - 12:20 p.m.
Speaker: David Bellinger, Director & Senior Analyst at Mizuho Group
Wall Street analyst David Bellinger of Mizuho brings his investor’s lens to the professional car wash industry. In this session, he’ll explain how public markets evaluate car wash companies, what trends they’re bullish or bearish on, and how the sector stacks up against other segments within consumer / retail. Expect frank insights on what drives valuation—from growth strategies to operational discipline—and what lessons operators and suppliers can take from what's been happening in the capital markets.
Building a Business That Lasts — and Can Let Go
Monday, Nov. 4 | 1:30 - 3:00 p.m.
Speaker: John Warrillow, Founder of The Value Builder System

Whether you're preparing to pass your car wash business to the next generation, bring in a management team, or attract interest from a strategic buyer or capital partner, your business will only be as valuable as it is transferable. In this session, Built to Sell author John Warrillow will explore what it really takes to build a business with enduring value. Whether you're independent or PE-backed, early in your growth journey or evaluating future options, this session will equip you with a framework to strengthen your business, make smarter decisions, and position yourself for a successful transition—whenever the time is right.
FEATURED SESSIONS

Exploring the PULSE: Customer Expectations and Industry Trends
Join ICA's Research Director, Bob Klein, for an in-depth exploration of the latest insights from car wash customers, along with perspectives from retailers and suppliers. Discover key trends that remain steady and those that are evolving within ICA’s expansive research. This session will feature up-to-date insights on customer satisfaction, growth potential in the subscription market, industry performance metrics, and much more.
👤 Bob Klein, Research Director, International Carwash Association

Economic Forecast: What's Ahead for the Car Wash Industry
As new dynamics unfold in Washington D.C., the global landscape remains uncertain, and inflationary pressures continue, Alex Chausovsky and Gary Dennis will provide a comprehensive analysis of the current economic climate. They'll assess the health of the U.S. consumer, key economic signals, and what to anticipate in the coming months to guide strategic decision-making.
👤 Alex Chausovsky, Director of Analytics & Consulting, Bundy Group

Market Saturation: Navigating Car Wash Growth
Since 2020, the car wash industry has expanded with over 3,500 new stores, marking a significant growth of more than 15% in the total number of locations. With such rapid expansion, concerns about potential market saturation are inevitable. Jim Davis will present the first industry-wide study on saturation, offering an in-depth analysis of over a dozen U.S. markets to help gauge the impact of this growth and its implications for the future.
👤 James Davis, Executive Director of Executive Education, Utah State University
🗓️ 12/13/2024 | 11:15 a.m. - 12:15 p.m.

The Road Ahead: Redefining Strategies for 2025 and Beyond
Industry veterans Robert Dubinsky, Curt Hutchins, and John Lai will guide an engaging discussion reflecting on the key takeaways from the day's sessions. Through interactive Q&A, this closing session will give attendees actionable insights and strategic direction to fuel growth as we look ahead to 2025 and beyond.
👤 Robert Dubinsky, CEO, Waterway Car Wash
👤 Curt Hutchins, CEO, Sonny's Enterprises
👤 John Lai, CEO, Mister Car Wash
WHO YOU'LL SEE AT ROADMAP 2025













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Frequently Asked Questions
Invite your full leadership team to join you at PROJECTIONS. This experience will provide them with opportunities for professional growth and development and will deliver the resources needed to drive success. PROJECTIONS attendance is limited so register today to stay ahead of the competition.
ROADMAP is unlike any other car wash industry event. Each solution-focused day features a specific topic area for discovery and strategic planning, all while collaborating with industry pros in an interactive setting. Join us for the day that best fits with your business objectives—or come along for the full trip.