Map Out Your
Experience

All events take place at the Fairmont Austin - 101 Red River St, Austin, TX 78701

 

Wednesday, Dec. 11

DESTINATION 1: PEOPLE

The first marketing & HR event made for car wash pros.

Marketing Session 1: The Time to Win

Marketing The Time to Win: Grow Your Business by Exceeding Customers’ Need for Speed. In the game of customer service, speed matters big time. Most customers want things fast, choosing businesses that respond quickest—even if they're pricier. Learn how finding efficiencies in response time can lead to future success.

12/11/2024

9:00 am

HR Session 1: How Great HR Can Yield Great Business

HR How Great HR Can Yield Great Business: Talent Lifecycle. This session will delve into the pivotal role of HR in driving business success through effective talent lifecycle management. Learn how to optimize every stage, from recruitment to retention, aligning your workforce with strategic objectives for exceptional results.

12/11/2024

9:00 am

Displays Open

Explore innovative HR & Marketing companies including key offerings such as: digital marketing, SMS and email services, CRM, promo products, payroll, training, coaching, HRIS, and rewards and benefit programs.

12/11/2024

10:00 am

Marketing Session 2: Talk Triggers

Marketing Talk Triggers: Turn Your Customers Into Your Ultimate Sales and Marketing Advantage. The key to business growth lies in creating a remarkable customer experience that sparks conversations, turning customers into powerful advocates. Jay Baer's engaging presentation offers examples and insights on crafting compelling business narratives that leverage customer engagement for sales and marketing success.

12/11/2024

10:45 am

HR Session 2: How to Attract, Develop & Engage the Workforce

HR This session provides actionable strategies for navigating today's competitive talent market, focusing on accelerating hiring, developing robust talent strategies, and promoting internal mobility and engagement. Gain insights to align hiring with business goals, implement impactful development programs, and foster talent mobility for enhanced employee engagement and retention.

12/11/2024

10:45 am

Marketing Session 3: Coveted Customer Experience

Marketing Coveted Customer Experience: Grow Your Business by Focusing on 3 Things Your Customers Truly Care About. Customer expectations never move backwards. They want it right, and they want it right now. Learn how nailing those interactions is crucial for business success, often as important as pricing itself.

12/11/2024

1:30 pm

HR Session 3: Elevate Your Leadership

HR Participants will explore strategies to boost leadership abilities, drive positive change, and align business outcomes with strategic goals. Through interactive sessions, attendees will gain practical tactics to enhance leadership skills and advocate effectively for impactful initiatives, empowering them to make data-driven decisions.

12/11/2024

1:30 pm

Break / Displays

Explore 50+ HR & Marketing companies including key offerings such as: digital marketing, SMS and email services, CRM, promo products, payroll, training, coaching, HRIS, and rewards and benefit programs.

12/11/2024

2:30 pm

Marketing Session 4: Hug Your Haters

Marketing Ignoring haters isn't the issue; it's how you handle them. The surge in complaints, can often present a golden opportunity. Jay Baer's presentation delves into "The Science of Complaints," unveiling why customers complain and how to transform customer service into a marketing advantage, crucial for retaining and delighting customers amidst a changing landscape.

12/11/2024

3:15 pm

HR Session 4: Talent Strategic Plan Workshop

HR In this hands-on session, participants will construct a Talent Strategic Plan by applying step-by-step processes learned earlier, incorporating active feedback from team members and SHRM industry leaders. They'll assess organizational needs, identify key roles, and develop a targeted approach for attracting and retaining top talent, resulting in a sustainable talent pipeline.

12/11/2024

3:15 pm

Reception / Displays

Enjoy networking over light appetizers, drinks and continue to get face-to-face time with display vendors of your choice.

12/11/2024

4:15 pm

Thursday, Dec. 12

DESTINATION 2: PRODUCTS

Fresh innovations to enhance your operation.

12/12/2024

8:00 am

12/12/2024

10:00 am

Solution Sessions

Join our 20-minute solution-driven sessions to explore innovative technologies tailored to enhance your business. With 12 slots available, each session focuses on specific product categories and applications for seamless navigation and optimal learning.

12/12/2024

10:30 am

Friday, Dec. 13

DESTINATION 3: PROJECTIONS

An inside look at where your industry is headed.

Program Kickoff

Eric Wulf, CEO of International Carwash Association (ICA) will lead the opening of the third and final destination within ROADMAP—Projections.

12/13/2024

8:00 am

Economic and Labor Market Update

Alex Chausovsky, the Director of Analytics and Consulting for the Bundy Group, will lead the first session focused on breaking down the current state of economic and labor market and predicted future impact on the industry. As a highly experienced market researcher and analyst with more than two decades of expertise across subjects including economics, manufacturing, automation, advanced technology trends, and business cycle analysis— Alex is a trusted source of information for owners and executives.

12/13/2024

8:15 am

12/13/2024

9:15 am

Car Wash Consolidation - Saturation Research Presentation

Dr. James Davis, will lead a deep dive into the patterns that inform predictions of the future of the car wash industry. As a seasoned academic leader, he currently chairs the Management Department at Utah State University's Huntsman School of Business. Dr. Davis brings a wealth of expertise in family business, entrepreneurship, and corporate governance to the final destination within ROADMAP by ICA.

12/13/2024

9:30 am

PULSE Consumer Data

Bob Klein, ICA Research Director, gives executives an inside look at the PULSE consumer data collected in 2023 that informs future decisions to capitalize on areas of opportunity and market growth within the car wash industry.

12/13/2024

10:30 am

12/13/2024

12:00 pm

Industry Panel Discussion

Eric Wulf, CEO of ICA returns to facilitate the high profile, live panel discussion hosting industry executives as they dive into the secrets that foster long-term growth and success within the car wash industry.

12/13/2024

1:30 pm