Your Path To New
Partnerships

At ROADMAP by the International Carwash Association, there’s no wondering whether or not you’ll meet leaders with purchasing power. This new in-person event is developed specifically for decision-makers — and they’re looking for innovations they haven’t seen before.

December 11-13, 2024 | Fairmont Austin

Who & When

Each day of ROADMAP has a specific focus — which means you’ll meet leaders from companies like Waterway, GO Car Wash, and Circle K at the exact time when they’re thinking about the part of their business your company specializes in.

DESTINATION 1:

Wednesday | Dec. 11 PEOPLE

Marketing and HR leaders looking for solutions in categories like:

  • CRM
  • CSM
  • Marketing
  • Membership/Loyalty Programs
  • HR
  • Training
  • Web-Based Operational Tools
  • Payroll

DESTINATION 2:

Thursday | Dec. 12 PRODUCTS

C-suite professionals, wash owners, HR and marketing leaders and operators looking for solutions in categories like:

  • Wash Equipment
  • Water Treatment
  • Chemistry
  • CRM
  • Marketing
  • Lighting
  • Signage
  • Membership/Loyalty Programs
  • HR
  • Training
  • Web-Based Operational Tools
  • Payroll

DESTINATION 3:

Friday | Dec. 13 PROJECTIONS

Send your company’s executives for a full-day of mingling with other industry leaders as part of State of the Industry research sessions. Get access to c-suite level leadership in including:

  • Owners
  • Operators
  • Franchise Management
  • Purchasing Supervisors

Choose Your Route

Our opportunities are designed to spark meaningful conversations with car wash leaders and help them understand how your solutions align with their specific business needs.

 

To explore a ROADMAP opportunity further, pick your path below or contact Kendra Johnson at kjohnson@carwash.org or 815.543.6588.

Turnkey Displays

$4,500

These packages include everything you need to make your products shine, ready and waiting for you. A simple, elevated pre-packaged space makes it easy to display your products, services and offerings to target prospects as the day rotates between specialty marketing and human resources education and one-on-one networking on the display floor.

Have a new marketing/HR product or solution - you should have a presence at both Destinations PEOPLE and PRODUCTS.

Pick this path

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Solution Sessions + Display

$9,000

Participating on this level not only gives you visibility with the turnkey display package, but takes you a step further with an opportunity to put your offerings on the center stage. Highlight the value of your innovations in a 20-minute presentation and get that face-to-face time on the display floor.

Have a new marketing/HR product or solution - you should have a presence at both Destinations PEOPLE and PRODUCTS.

Pick this path

WHY DISPLAY?

  • Turn-key display including high-impact graphics and seating for 2-3 people. Option for electrical and digital display available.
  • By securing your spot at both destinations, you’ll expand your customer base, generate leads year-round and keep an eye on your competition.
  • Built-out meeting lounges and conversational pop-up space for connecting with customers near displays.
  • Featured in the event’s mobile app solutions directory and highlighted to attendees across all three-day programs.
  • Lead retrieval and attendee contact access.
  • Two staff passes on the day of the display.

REGISTER YOUR TEAM

$599-$3,500

Consider yourself an attendee – benefit from networking with marketing peers at DESTINATION 1 PEOPLE, check out the competition during DESTINATION 2 PRODUCTS and hear from the best in the business on where the industry is headed in 2025 at DESTINATION 3 PROJECTIONS

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