ELEVATE YOUR CAR WASH MARKETING & HR EXPERTISE.

PEOPLE  is dedicated to exploring the latest trends and strategies in marketing and human resources. Join senior leaders in the car wash industry who are ready to tackle marketing and HR issues related to member retention; marketing outreach; and staff recruitment, retention, and strategy.

Choose the PEOPLE marketing or HR track to learn from inspirational speakers and interactive workshops on challenges facing your business. Throughout the day, engage with other professionals in your vertical and interact with marketing and HR-specific products to consider for your growth in 2025. 

Learn how to gain and keep more customers at Roadmap 2024, featuring New York Times best-selling author Jay Baer.
 
This year Jay was voted the world’s #1 global guru for marketing, and the #2 global guru for customer experience. And he’s combining both his areas of expertise exclusively at Roadmap.
 
In his first two sessions, you’ll learn how to acquire more customers using word of mouth and responsiveness. And then, later in the day, Jay will show you how to retain more customers with optimized language, clarity, and empathy while winning the reviews game in 2024 and beyond.
 
In each session, Jay (who has advised more than 700 brands, including 40 of the FORTUNE 500), will give you specific, practical, viable frameworks that you can put into practice immediately in your own business. 
 
Like a Taylor Swift Eras concert, this is the full Jay Baer catalog, offered ONLY at Roadmap 2024. Don’t miss it! 

Presented in partnership with the Society for Human Resources Management (SHRM), the ROADMAP program for human resources has been designed to walk you through key HR issues facing your business so you leave the event with a framework for a talent strategy.

In the first session, SHRM speakers will explore the critical role of human resources in driving business success by harnessing the power of the talent lifecycle. From recruitment to development, and from engagement to retention, optimizing each stage of the talent lifecycle is key to building a thriving workforce that aligns with strategic business goals.

The second session will focus on how to attract, develop and engage the workforce by utilizing practical tactics for speeding up the hiring process, developing robust talent strategies, and fostering a culture of internal mobility and engagement.
 
The afternoon will be focused on you, as a human resources professional. The third session will explore strategies to elevate your leadership capabilities, empowering you to drive positive change within your organization. You will receive the tools and knowledge necessary to develop influential leadership skills, make data-driven decisions and advocate effectively for impactful initiatives.

The final session will take you through a step-by-step process of crafting a comprehensive talent strategy. You will learn to assess organizational needs, identify key roles and develop a targeted approach for attracting and retaining top talent.