DAY 2: PROJECTIONS

Executive Forum for What's Next in the Car Wash Industry

November 4, 2025 | Sheraton Dallas

Build Smarter. Grow Faster.

The car wash industry is evolving fast — and the leaders driving it forward gather at ROADMAP. Built for industry executives, this strategic leadership experience offers two days of in-depth conversations, practical insights, and valuable networking.

Day Two is all about what’s moving the industry now and where it’s headed, from labor and cost challenges to consolidation, tech adoption, and brand expansion. Leave with the clarity to lead boldly, the tools to implement smarter strategies, and the connections to power your next big move.

View the full schedule.

projections-roadmap-1

 

$50B

Item Title

$50B

Item Title

$50B

Item Title

WHY ATTEND?

FORECAST

Gain exclusive insights into the latest market projections and strategic forecasts for 2026 and beyond. Be the first to hear new research on car wash market consolidation and saturation.

CONNECT

Network with top executives and thought leaders from across the car wash industry. Connect with peers and explore collaborative opportunities to drive growth and innovation.

GROW

Hear from industry leaders and outside experts as they share their perspectives on navigating market dynamics, understanding trends, and leveraging data-driven strategies for success.

PREPARE

Industry experts will equip you with the knowledge and tools you need to plan and prepare for the upcoming year and drive success for your organization into 2026 and beyond. 

SPEAKERS FOR DAY 2: PROJECTIONS

This is where big-picture planning and real-world solutions meet. Be a part of the conversations shaping the industry.

belanger-roadmap
belanger-roadmap

Rich Belanger

Co-Founder and Vice President of Operations at Motor City Wash Works
roadmap_2025_speaker_bellinger
roadmap_2025_speaker_bellinger

David Bellinger

Director & Senior Analyst at Mizuho Group
roadmap_2025_speaker_caruso
roadmap_2025_speaker_caruso

Harry H. Caruso

Founder at Car Wash Advisory
roadmap_2025_speaker_costa
roadmap_2025_speaker_costa

Jose R. Costa

CEO at Whistle Express
haji-tehrani-headshot
haji-tehrani-headshot

Haji Tehrani

Founder, president, and CEO at Drive & Shine Inc.
roadmap_2025_speaker_warrillow
roadmap_2025_speaker_warrillow

John Warrillow

Founder at The Value Builder System
joe-recurly-roadmap
joe-recurly-roadmap

Joe Rohrlich

CEO at Recurly

FEATURED SESSIONS

projections-roadmap-3

 

Exploring the PULSE: Customer Expectations and Industry Trends

Join ICA's Research Director, Bob Klein, for an in-depth exploration of the latest insights from car wash customers, along with perspectives from retailers and suppliers. Discover key trends that remain steady and those that are evolving within ICA’s expansive research. This session will feature up-to-date insights on customer satisfaction, growth potential in the subscription market, industry performance metrics, and much more.

👤 Bob Klein, Research Director, International Carwash Association

projections-roadmap-4

 

Economic Forecast: What's Ahead for the Car Wash Industry

As new dynamics unfold in Washington D.C., the global landscape remains uncertain, and inflationary pressures continue, Alex Chausovsky and Gary Dennis will provide a comprehensive analysis of the current economic climate. They'll assess the health of the U.S. consumer, key economic signals, and what to anticipate in the coming months to guide strategic decision-making.

👤 Alex Chausovsky, Director of Analytics & Consulting, Bundy Group

products-roadmap-6

 

Market Saturation: Navigating Car Wash Growth

Since 2020, the car wash industry has expanded with over 3,500 new stores, marking a significant growth of more than 15% in the total number of locations. With such rapid expansion, concerns about potential market saturation are inevitable. Jim Davis will present the first industry-wide study on saturation, offering an in-depth analysis of over a dozen U.S. markets to help gauge the impact of this growth and its implications for the future.

👤 James Davis, Executive Director of Executive Education, Utah State University

🗓️ 12/13/2024 | 11:15 a.m. - 12:15 p.m.

projections-roadmap-2

 

The Road Ahead: Redefining Strategies for 2025 and Beyond

Industry veterans Robert Dubinsky, Curt Hutchins, and John Lai will guide an engaging discussion reflecting on the key takeaways from the day's sessions. Through interactive Q&A, this closing session will give attendees actionable insights and strategic direction to fuel growth as we look ahead to 2025 and beyond.

👤 Robert Dubinsky, CEO, Waterway Car Wash

👤 Curt Hutchins, CEO, Sonny's Enterprises

👤 John Lai, CEO, Mister Car Wash

Insights that redefine industry strategies.

Eric Wulf International Carwash Association

A must-attend for executives shaping the future of car washing.

Marcus Kittrell Mammoth Holdings

Frequently Asked Questions

Who should attend PROJECTIONS?
If you're a car wash executive or hold a leadership role in your organization, make sure you secure your seat for PROJECTIONS at ROADMAP. Whether you're new to the industry or you're a car wash veteran, PROJECTIONS is vital for keeping up with the industry's past, present, and future.

Invite your full leadership team to join you at PROJECTIONS. This experience will provide them with opportunities for professional growth and development and will deliver the resources needed to drive success. PROJECTIONS attendance is limited so register today to stay ahead of the competition.
How is ROADMAP different than The Car Wash Show™?
The Car Wash Show™ is ICA's annual spring event with a large product expo. It's the place to be to see the latest innovations and connect with peers. But meeting once a year isn't enough to drive your business forward...

ROADMAP is unlike any other car wash industry event. Each solution-focused day features a specific topic area for discovery and strategic planning, all while collaborating with industry pros in an interactive setting. Join us for the day that best fits with your business objectives—or come along for the full trip.
When can I register for ROADMAP - and what is the cost to attend?
ROADMAP registration is now open. The cost to attend Day 2: PROJECTIONS is $1,745, and the price to attend both days is $2,495.

FEATURED CAR WASH INDUSTRY LEADERS

Almplif
Ardent Advisory Group
autobell-car-wash-logo
Bennys2
Breeze Thru Car Wash
Brown Bear Car Wash
logo_CaliberCarWash_vertical
CARWASHADVISORY
ChampionXpress
circle k
CleanCW
CleanSweep_Logo_2019-720w-1536x962
dash-logo
DRB
Drew's
Duckys_Branding_Logos_Primary_FullColor-02
Elephant
Express Wash Concepts
Getty
Glow_Web_Logo
GO Car Wash
New-Hello-Logo-Color-1
Hoffman Car Wash
innovateIT-logo-CMYK
JETX - Hench
Mammoth Holdings LLC
Mister Car Wash
Mr Magic Car Wash
Mr Wash Car Wash
NCS
opw new logo
Quality
Quick Quack-1
Sands IG
ScrubaDub Car Wash
Shur Kleen
SONNYS
Splash
striem
Summit Wash
surf-thru-car-wash-logo-glow
Tangent
team-car-wash-logo-1040740.png
Tommy's Express Car Wash / Systems
Triumph-Car-Wash-Parts-logo
Washhouse
Wash Masters #12 LOGO
Waterway
7B Building and Construction logo